BACK LINKS
Search engine robots pay special attention to BACK LINKS which are also called DEEP LINKS. Back links are internal links that go to specific pages within your website.
Each time you reference an article, product or feature that is fully explained on another back, create a link for it so that people can go directly to the information they want.
This is also used in "natural linking"; wherever a specific webpage address is posted, for example in discussion forums when a person directs a person to a website that has the answer to a question in a post.
Joining discussion forums that relate to specific areas of your website and posting with the URL of the specific webpage in your signature line is an effective way to build natural inbound links to your site.
When you request a reciprocal link from another webmaster or submit your site to a directory, in most cases they will link to your home page. Even if they accept links to your internal pages, if you have 50 pages, it is unlikely that they will accept more than 10 links from your site.
Creating free reprint articles that link back to the specific webpage is another very effective way to create links to your internal pages. You simply put the URL of the webpage that you want to direct the reader to in the Author Info section.
Write a variety of articles about different aspects of your product or service and link the author info to your internal page.
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