CODES OF ETHICS FOR SEARCH ENGINE OPTIMIZATION

CODES OF ETHICS FOR SEARCH ENGINE OPTIMIZATION

And now it is time for a word about ETHICS. During the early days of the Internet, search engines were far less sophisticated and provided some individuals the opportunity to devise some very interesting ways to manipulate them to achieve a high ranking on the index.

Today search technology has advanced to the point where most of these techniques no longer work. Unfortunately there are many people who did not get this memo.

They continue to promote their version of search engine optimization to their downfall; the major search engines are vigorously tracking these sites and banning them from their index permanently.

This includes software companies, webmasters and companies that offer search engine optimization services.

Using unethical techniques of search engine optimization may give you a temporary boost in the search engine results pages, but the cost for that boost could be the end of your online presence. Here is a list of the most commonly promoted techniques that can cause severe problems for your website:

· keyword stuffing
· unrelated and centralized link farms
· automatically generated doorway pages
· pages loaded with irrelevant words
· cloaking and false redirects
· misspelling of well-known web sites
· hidden text or hidden links
· duplicated content on multiple pages


In addition to these techniques, beware of any company that guarantees you a top search engine ranking with 24 to 48 hours. More than likely they are using a software that relies on an unethical technique.