KEYWORD LINKS FOR SEO
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The emphasis that search engines place on linking your website to others and linking your site pages to each other is proof that these strategies work hand in hand.
One very effective, but time consuming method of linking is by creating KEYWORD LINKS; using the keywords on your pages to create hyper-links to the detailed information source. For instance if you are giving an overview of your products on one page, each product can be linked to the product page. Depending on the amount of content you have on each page you can have several keyword links on a page.
The objective is to cross reference your website in as many ways as possible. This provides important data for the search engine robot and your indexing process will be much more successful.
By linking each of your pages to another page you provide continuity for your readers and it is a great way to see the "missing links" in your website content and design.
Distribute your keyword links throughout your website; too many hyper-links on a single page creates an "advertising" effect and a visual challenge to your visitor who is looking for information, not hype. Implementing keyword links in the design stage is the easiest way to accomplish this.
Your home page is only one entry point; if you design each of your pages as an individual site, with its own title, keywords and description, wherever a person enters your site they will be able to get the information they need.
Wednesday, October 10, 2007
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